Friday, March 13, 2009

What a simple but effective stroke of marketing genius. You can almost hear the conversation at the Serta, Inc. board meeting...

First Guy: “Well boys, we’ve got a lot of mattresses to sell.”
Second guy: “Who is the sexiest broad on earth?”
First guy: “Joey Heatherton, hands down.”
Second guy: “Let’s get her then, whatever it costs”
CEO: “Good job boys, 10% raises across the board.”

To this day, whenever I think about a mattress for any reason, I also think about Joey Heatherton. Talk about a successful advertising campaign… damn.


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